You are here

Types of B2B Buyers

15 January, 2016 - 09:18


  1. Describe the major categories of business buyers.
  2. Explain why finding decision makers in business markets is challenging for sellers.

Business buyers can be either nonprofit or for-profit businesses. To help you get a better idea of the different types of business customers in B2B markets, we’ve put them into four basic categories: producers, resellers, governments, and institutions.