Stage 4 is the point at which you decide what backpack to purchase. However, in addition to the backpack, you are probably also making other decisions at this stage, including where and how to purchase the backpack and on what terms. Maybe the backpack was cheaper at one store than another, but the salesperson there was rude. Or maybe you decide to order online because you’re too busy to go to the mall. Other decisions, particularly those related to big ticket items, are made at this point. If you’re buying a high-definition television, you might look for a store that will offer you credit or a warranty.
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Home » Principles of Marketing » Consumer Behavior: How People Make Buying Decisions » The Consumer’s Decision-Making Process » Stages in the Buying Process
Stage 4. Product Choice and Purchase
- Front Matter
- Body Matter
- Back Matter