Salespeople are responsible for voicing their customers’ ideas and concerns to other members of the organization. After all, if marketing managers are going to create collateral to educate them, they need to know what they need and want in the way of information. That knowledge comes from salespeople. How the information is conveyed, though, varies from situation to situation and company to company.
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Salespeople Communicate Market Feedback
- Front Matter
- Body Matter
- Back Matter