Just having a loyalty program is no guarantee of success, though. Eight studies of more than a dozen grocery-store loyalty programs in the United States and Europe showed that five programs had no impact on the loyalty of customers, two increased sales but not profits, two had mixed results, and five had positive results. 1There are, however, several characteristics of loyalty programs that can make them effective, each of which is discussed next.
You are here
Home » Principles of Marketing » Customer Satisfaction, Loyalty, and Empowerment » Loyalty Management » Loyalty Programs
Criteria for Successful Loyalty Programs
- Front Matter
- Body Matter
- Back Matter