Brokers, or agents, don’t purchase the products they sell (take title to them). Their role is limited to negotiating sales contracts for producers. Clothing, furniture, food, and commodities such as lumber and steel are often sold by brokers. They are generally paid a commission for what they sell and are assigned to different geographical territories by the producers with whom they work. Because they have excellent industry contacts, brokers and agents are a “go-to” resource for both consumers and companies trying to buy and sell products.
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Home » Principles of Marketing » Using Marketing Channels to Create Value for Customers » Marketing Channels and Channel Partners » Types of Channel Partners
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