What are the benefits of being loyal? A loyalty program should make those benefits clear. For example, Continental Airlines has a special boarding lane for its Elite Pass members. Travelers who are not Elite Pass members can easily see the special treatment members receive. If the elements of scarcity and status can be created by a loyalty program, the benefits of belonging to it will be obvious to customers.
You are here
Home » Principles of Marketing » Customer Satisfaction, Loyalty, and Empowerment » Loyalty Management » Loyalty Programs
- Front Matter
- Body Matter
- Back Matter