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Personal Factors That Affect People’s Buying Behavior

15 January, 2016 - 09:17


  1. Explain how a person’s self-concept and ideal self affects what he or she buys.
  2. Describe how companies market products to people based on their genders, life stages, and ages.
  3. Explain how looking at the lifestyles of consumers helps firms understand what they want to purchase.