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Types of B2B Buyers

15 January, 2016 - 09:18

LEARNING OBJECTIVES

  1. Describe the major categories of business buyers.
  2. Explain why finding decision makers in business markets is challenging for sellers.

Business buyers can be either nonprofit or for-profit businesses. To help you get a better idea of the different types of business customers in B2B markets, we’ve put them into four basic categories: producers, resellers, governments, and institutions.