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Functions Performed by Channel Partners

15 January, 2016 - 09:18


  1. Describe the activities performed in channels.
  2. Explain which organizations perform which functions.

Different organizations in a marketing channel are responsible for different value-adding activities. The following are some of the most common functions channel members perform. However, keep in mind that “who does what” can vary, depending on what the channel members actually agree to in their contracts with one another.