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Some level of repetition is to be expected and can be beneficial. It is also important to be consistent in your use of words when precise terminology is appropriate. However, needless repetition can make your document less than vigorous and discourage readers. For example, use of the word “said” when attributing dialogue is acceptable a couple of times, but if it is the only word you use, it will lose its impact quickly. People can “indicate,” “point out,” “share,” and “mention” as easily as they can “say” words or phrases. Synonyms are useful in avoiding the boredom of repetition.
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