- Summarize the social psychological literature concerning differences in conformity between men and women.
- Review research concerning the relationship between culture and conformity.
- Explain the concept of psychological reactance and describe how and when it might occur.
Although we have focused to this point on the situational determinants of conformity, such as the number of people in the majority and their unanimity, we have not yet considered the question of which people are likely to conform and which people are not. In this section, we will consider how personality variables, gender, and culture influence conformity.