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In the previous chapter, we discussed the importance that management identify a corporate culture (the way we do things around here) that through its implementation would create conditions to produce motivated employees. While managers may feel that they have correctly identified the necessary elements and have introduced strategies to implement them, it is the employees' perceptions that are important. A sender may believe that a message has been sent, but communication does not take place unless and until the message has been received. What employees receive, their perceptions of the culture set by management, is termed organizational climate.
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