You need communications skills for more than understanding and developing rapport with prospective employers. You will also need communication skills on the job, so the way you communicate in your search is a sign of the way you might communicate on the job.
Many employers also look at communication skills in general as a proxy for attention to detail. If you are sloppy with your job search communication—leaving rambling voice mails, sending e-mails with typos or grammatical mistakes—then you likely do this on the job. Why should employers assume you will be more careful after you get the job? If you don’t double-check your communication now, you probably won’t start once you are hired.
Finally, your communication skills underscore your logic and reasoning. If your interview responses are scattered or unrelated, that could be a sign your thought process isn’t logical or structured. If you can’t get to the point in regular conversation, maybe you bring this disorganized reasoning to your work.
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