LEARNING OBJECTIVES
- Understand why a networking pitch must be worded in a precise way that will both introduce you and create a very strong impression of your value proposition.
- Learn how to craft a highly effective networking pitch.
Earlier in this textbook (in chapter 5) the networking pitch was covered extensively. A shortened version is included here.
A networking pitch was originally termed an elevator pitch because in the time an elevator takes to go between floors (generally thirty to forty seconds), you should be able to articulate your value proposition (the skills you have and the position you are seeking). The elevator pitch is now also called the professional pitch, the networking pitch, or simply, the pitch.
An pitch is crucial to your job search: it’s a thirty second introduction and overview of what you are about, including your education, your work experience, and your unique value proposition. Typically, it’s also your first chance to impress. You can also use it in a variety of ways:
- Whenever you meet someone new in person or by phone
- At the very beginning of an interview, to give an overview of your background
- As an introduction during networking events (mostly business, but some personal as well)
This thirty- to forty-second summary should be spoken, or delivered, in a confident, convincing manner, making a strong impression. If your pitch is too long and drawn out, it lacks conviction. When meeting networking contacts, recruiters, and hiring managers, this is your one chance to make a great impression and present yourself with clarity. No one wants to listen to a long, drawn-out speech. A pitch should be clear and concise, enabling the person who is listening to know exactly what type of job search candidate you are.
How do you craft an effective pitch? Three steps will ensure your success:
- Write your pitch.
- Edit your pitch until it sounds just right.
- Practice delivering your pitch verbally, and edit it further as needed because we don’t write the same way that we speak. Continue rehearsing and repeating your pitch to ensure that your delivery is natural, convincing, and authentic.
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