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Social Media and the Six-Step Job Search Process

19 January, 2016 - 17:43

LEARNING OBJECTIVES

  1. Understand how social media can be used at all stages of the job search, not just networking.
  2. Get specific action steps for incorporating social media into your current job search.

Table 11.1 "The Six Steps and Social Media" presents each of the six job search steps and details how social media can help.

Table 11.1 The Six Steps and Social Media

Job Search Step

How Social Media Can Help

Step 1: Identify Your Target

Other people’s profiles show career paths and job descriptions

Step 2: Create a Compelling Marketing Campaign

Your profile and activity represent your experience, skills, and interests

Step 3: Conduct In-Depth Research

Looking at profiles across organizations and industries reveals hiring patterns and other organizational information

Ability to search profiles by keyword enables you to find people who fit the exact criteria for you to interview for informational purposes

Step 4: Network and Interview

Ability to reach out and interact with other site members expands your network

Step 5: Stay Motivated and Organized and Troubleshoot Your Search

Stay motivated by the community

Self-edited status and information updates enable site members to have organized and current information about each other

Find more contacts and organizations if your search stalls

Step 6: Negotiate and Close the Offer

Ability to look at different profiles enables you to compare titles with scope of responsibilities

Interactive questions and Group functions enable surveying for salary data