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Remember that it is important to maintain your online profile. Continually update your LinkedIn profile because as your career grows and changes, so should your LinkedIn profile. Link to new people you meet.
Update your summary and experience. LinkedIn also has a status section for more frequent updates that are broadcast to your connections. In this way, you can market your activity on an ongoing basis.
KEY TAKEAWAYS
- Social networking sites have both benefits and disadvantages. Make sure anything you put in cyberspace only supports your job search efforts.
- Take special care to ensure your Facebook presence gives a positive impression to anyone who may view it.
- LinkedIn is an online network with over 100 million users worldwide and provides specific connections for career-related and professional networking.
- Recruiters and employers use LinkedIn to search for candidates, making it a key marketing tool for a passive job search.
- At a minimum, you should have your résumé details online and start connecting with people.
- For a comprehensive campaign, you should also include a professional photo, recommendations, group memberships and the resulting connections and applications, such as reading lists, presentations, or blogs, that demonstrate your expertise.
EXERCISES
- Look up five or six individuals on http://www.linkedin.com who are employed in the industry you are most interested in joining. What have you learned from their profiles?
- Create an account on LinkedIn (if you don’t already have one).
- Connect with ten to twenty individuals.
- Think of one or more additional features on LinkedIn you will add to your marketing campaign.
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