Having industry, function, and geography as filters for your job search is great because it translates to the employer’s perspective. The computer manufacturer in Austin is looking for a marketing manager. If your search targets technology manufacturing, Austin, and marketing, you will hear about that position.
But what if you haven’t narrowed down your search that specifically? You might just be getting started, and you know you want to live in Austin, but aren’t sure about anything else. The three elements are offered here to prevent you from picking up the local paper and blindly going through every ad. When we get to the research and networking chapters, you will also see how the three elements will enable you to find jobs that aren’t advertised. For example, by focusing on a specific industry, you can join a professional association with people from that industry and learn about companies and potential jobs via the association.
There are good reasons to try to move toward identifying your job search targets by industry + function + geography. This section gives some ideas and exercises for you to move toward more specific choices for your three elements.
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