A blog, the more commonly used shorthand of weblog, is a type of website or part of a website that features articles, or posts. Millions of blogs are available on the web, and they cover a wide range of subjects. Many organizations have a blog to promote their business and interact with their audience.
Individuals also have blogs—some represent purely personal musings, almost like a virtual diary, and some represent specific subject matter or expertise.
For the job seeker, a blog is an opportunity to demonstrate expertise and therefore build credibility. A job seeker in PR might blog about trends in PR or provide PR coverage for a specific industry, organization, or person, for example, blogging press releases and breaking news. In this way, the job seeker provides tangible evidence of what he might offer on the job. A job seeker in children and arts nonprofits might blog about the different organizations active in the space. She might cover events or conferences. She might follow specific issues, such as the shrinking public education budgets for arts in schools.
You can add photos to your blog or use audio or video files as part or all of your posts. Many different templates are available to organize your blog, some of which are free, but some need to be purchased.
Different applications you can have with your blog can give you different functionalities, such as the ability to link to your other social media profiles, to create a membership community, to share your calendar, and so forth. What you decide to include and how you organize your blog showcase your creativity, structure, and thinking process.
Blog posts often link to other blogs and published information. Providing such links also demonstrates your expertise and training as a job seeker. You show that you keep abreast of current news and trends in your area of expertise.
Finally, the discipline and commitment required to populate a blog signal that you follow through and are committed to your area of expertise. This signaling works both ways—if you start a blog and it has few posts all dated from a while ago, then you send a negative signal.
If you decide to get started with a blog, you can use free sites like WordPress, Blogger, or Typepad to create an account and start blogging. Alltop, Digg, and Delicious are examples of sites that list highly trafficked articles, many of which are from top blogs. You can see the range of blogs out there, as well as formats, writing styles, and use of audio and video by visiting these article aggregator sites.
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