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Discussion questions

24 February, 2015 - 17:30
  • What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage?
  • Describe the reasons for studying marketing.
  • What adjustments are necessary as you apply marketing principles to various cultures/countries?
  • List the steps in the market segmentation process.
  • What is the value in conducting formal marketing research?
  • Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior.
  • Present a diagram of the consumer decision process. What is the role of marketing in each stage of this process.
  • Briefly describe the major strategies a firm might use to enter a foreign market.
  • How does the cultural environment affect international marketing activities?
  • Why is marketing critical to the success of a business?