- What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage?
- Describe the reasons for studying marketing.
- What adjustments are necessary as you apply marketing principles to various cultures/countries?
- List the steps in the market segmentation process.
- What is the value in conducting formal marketing research?
- Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior.
- Present a diagram of the consumer decision process. What is the role of marketing in each stage of this process.
- Briefly describe the major strategies a firm might use to enter a foreign market.
- How does the cultural environment affect international marketing activities?
- Why is marketing critical to the success of a business?
You are here
- Front Matter
- Body Matter
- The mind of the entrepreneur: Your entrepreneurial journey begins by embarking on your own hero’s journey!
- Back Matter