Remember that your Web site should be a dynamic communication tool. Users today are conditioned to use the Web as a where-to-turn resource, where they expect up-to-date news, information and tips related to your product or services. Users will also use the information provide to compare you with others, specifically your competition. For you, it is also another opportunity where you can promote your services and serve the community. There is nothing gained by having a website that posts dry, out-of-date content. Keep a pulse on what kind of information about your product/services customers are looking for, and how and where they expect to find it. Do not be too quick to list the areas where you feel you are strongest—remember to put yourself in your customer’s shoes and ask what they want to ask: “What is in it for me (WIIFM) to visit this website?”
An effective site should:
- Recognize the needs of all who will use your site, vendors, customers and yes even employees, and direct each to the content that will interest them most.
- Be easy to access, read and use with well-thought-out content, useful links, e-mail addresses or phone numbers.
- Provide helpful information on how to keep customers coming back
Make your visitors feel confident about choosing your organization as a provider for the product or services for which they are looking.