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Adding products and services

10 May, 2016 - 17:24

Editors: George M Zinkhan, Anastasia Thyroff, Anja Rempel, and Hongbum Kim (The University of Georgia, USA)
Reviewer: Bettina Cornwell (University of Michigan, USA)

Learning objectives

After reading this chapter, you should:

  • understand the strategic importance of adding and deleting products. understand some methods which can be applied to assist in this decision-making process
  • understand some different approaches for generating new product ideas
  • be familiar with various ways of classifying products and innovations
  • be able to discuss innovations related to business models
  • know the basic methods for evaluating innovations
  • be able to discuss the related topics of failed innovation and product deletion