Available under Creative Commons-ShareAlike 4.0 International License.
Editor: Steven D Sheetz (Virginia Tech, USA)
Contributors: Kimberly Watkins, Sarah ElShawarby, Nicholle Depaz (Virginia Tech, USA)
Reviewer: Robin S Russell (Virginia Tech, USA)
Learning objectives
- understand the fundamental elements of external relationships
- know the type of common relationships and the phases of developing relationships
- use the characteristics of the business situation to choose the right type of relationship
- understand the relationship between types of external relationship and business strategies
- understand the risks associated with various business strategies
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