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Competitive intelligence

10 May, 2016 - 17:10

Editor: James W Bronson (The University of Wisconsin, USA)
Contributors: Kellie Goldfien, Ryan Wolford
Reviewer: William A Drago, (University of Wisconsin, USA)

Learning objectives

At the conclusion of this chapter, you should be able to:

  • define competition and competitive intelligence
  • differentiate between parallel products and substitute products
  • state the goals of competitive intelligence
  • discuss public sources of information for competitive intelligence
  • understand the role of industry structure in competitive intelligence
  • complete a competitor analysis