Available under Creative Commons-ShareAlike 4.0 International License.
Editor: James W Bronson (The University of Wisconsin, USA)
Contributors: Kellie Goldfien, Ryan Wolford
Reviewer: William A Drago, (University of Wisconsin, USA)
Learning objectives
At the conclusion of this chapter, you should be able to:
- define competition and competitive intelligence
- differentiate between parallel products and substitute products
- state the goals of competitive intelligence
- discuss public sources of information for competitive intelligence
- understand the role of industry structure in competitive intelligence
- complete a competitor analysis
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