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Business models and marketing: an overview

10 May, 2016 - 14:11

Editors: Salvador Treviño and Carlos Ruy Martinez (ITESM, Monterrey Campus, Mexico)
Contributors: Carlos Alberto Alanis, Gaspar Rivera, Jorge Echeagaray, Jose de Jesus Montes, Juana Monica Garcia, Ramiro Robles, and Roberto Sanchez

Learning objectives

  • how to build and implement a successful business model
  • understand the importance of a company to be market vs product oriented in a developing country
  • how to identify consumers’ wants successfully
  • understand Porter’s 5 forces of Industry Attractiveness
  • how to perform a Market Research study