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Securing and managing external relationships

10 May, 2016 - 16:27

Editor: Steven D Sheetz (Virginia Tech, USA)
Contributors: Kimberly Watkins, Sarah ElShawarby, Nicholle Depaz (Virginia Tech, USA)
Reviewer: Robin S Russell (Virginia Tech, USA)

Learning objectives

  • understand the fundamental elements of external relationships
  • know the type of common relationships and the phases of developing relationships
  • use the characteristics of the business situation to choose the right type of relationship
  • understand the relationship between types of external relationship and business strategies
  • understand the risks associated with various business strategies