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Implementing Action

2 February, 2016 - 14:56

The fourth step in the helping model is knowing how to help. Of course, for many of us the ways to best help another person in an emergency are not that clear; we are not professionals and we have little training in how to help in emergencies. People who do have training in how to act in emergencies are more likely to help, whereas the rest of us just don’t know what to do and therefore may simply walk by. On the other hand, today most people have cell phones, and we can do a lot with a quick call. In fact, a phone call made in time might have saved Kitty Genovese’s life. The moral: you might not know exactly what to do, but you may well be able to contact someone else who does.

Latané and Darley’s decision model of bystander intervention has represented an important theoretical framework for helping us understand the role of situational variables on helping. Whether or not we help depends on the outcomes of a series of decisions that involve noticing the event, interpreting the situation as one requiring assistance, deciding to take personal responsibility, and deciding how to help.

Fischer and colleagues (2011) analyzed data from over 105 studies using over 7,500 participants who had been observed helping (or not helping) in situations in which they were alone or with others. They found significant support for the idea that people helped more when fewer others were present. And supporting the important role of interpretation, they also found that the differences were smaller when the need for helping was clear and dangerous and thus required little interpretation. They also found that there were at least some situations (such as when bystanders were able to help provide the needed physical assistance) in which having other people around increased helping.

Although the Latané and Darley model was initially developed to understand how people respond in emergencies requiring immediate assistance, aspects of the model have been successfully applied to many other situations, ranging from preventing someone from driving drunk to making a decision about whether to donate a kidney to a relative (Schroeder, Penner, Dovidio, & Piliavin, 1995).

Key Takeaways

  • The social situation has an important influence on whether or not we help.
  • Latané and Darley’s decision model of bystander intervention has represented an important theoretical framework for helping us understand the role of situational variables on helping. According to the model, whether or not we help depends on the outcomes of a series of decisions that involve noticing the event, interpreting the situation as one requiring assistance, deciding to take personal responsibility, and implementing action.
  • Latané and Darley’s model has received substantial empirical support and has been applied not only to helping in emergencies but to other helping situations as well.

Exercises and Critical Thinking

  1. Read the recent article about the Kitty Genovese case published in the New Yorker and Bibb Latané’s letter to the editor. Write a brief reflection on this new information.
  2. Recount a situation in which you did or did not help, and consider how that decision might have been influenced by the variables specified in Latané and Darley’s model.
  3. If you ever find yourself in a public situation in which you need help, what could you do to increase the likelihood that a bystander will actually help you?

References

Amato, P. R. (1983). The helpfulness of urbanites and small town dwellers: A test between two broad theoretical positions. Australian Journal of Psychology, 35(2), 233–243;

Darley, J. M., & Latané, B. (1968). Bystander intervention in emergencies: Diffusion of responsibility. Journal of Personality and Social Psychology, 8(4, Pt.1), 377–383.

Fischer, P., Krueger, J. I., Greitemeyer, T., Vogrincic, C., Kastenmüller, A., Frey, D.,…Kainbacher, M. (2011). The bystander-effect: A meta-analytic review on bystander intervention in dangerous and non-dangerous emergencies. Psychological Bulletin, 137(4), 517–537.

Garcia, S. M., Weaver, K., Moskowitz, G. B., & Darley, J. M. (2002). Crowded minds: The implicit bystander effect. Journal of Personality and Social Psychology, 83(4), 843–853.

Latané, B., & Darley, J. M. (1968). Group inhibition of bystander intervention in emergencies. Journal of Personality and Social Psychology, 10(3), 215–221.

Levine, R. V., Martinez, T. S., Brase, G., & Sorenson, K. (1994). Helping in 36 U.S. cities. Journal of Personality and Social Psychology, 67(1), 69–82.

Manning, R., Levine, M., & Collins, A. (2007). The Kitty Genovese murder and the social psychology of helping: The parable of the 38 witnesses. American Psychologist, 62(6), 555–562.

Markey, P. M. (2000). Bystander intervention in computer-mediated communication. Computers in Human Behavior, 16(2), 183–188.

Milgram, S. (1970). The experience of living in cities. Science, 167(3924), 1461–1468.

Miller, D. T., Turnbull, W., & McFarland, C. (1988). Particularistic and universalistic evaluation in the social comparison process. Journal of Personality and Social Psychology, 55, 908–917;

Piliavin, J. A., Piliavin, I. M., & Broll, L. (1976). Time of arrival at an emergency and likelihood of helping. Personality and Social Psychology Bulletin, 2(3), 273–276.

Schroeder, D. A., Penner, L. A., Dovidio, J. F., & Piliavin, J. A. (1995). The psychology of helping and altruism: Problems and puzzles. New York, NY: McGraw-Hill.

Suls, J., & Green, P. (2003). Pluralistic ignorance and college student perceptions of gender-specific alcohol norms. Health Psychology, 22(5), 479–486.