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LEARNING OBJECTIVES
- Explain the difference between probability and nonprobability sampling, and describe the major types of probability sampling.
- Define sampling bias in general and nonresponse bias in particular. List some techniques that can be used to increase the response rate and reduce nonresponse bias.
- List the four major ways to conduct a survey along with some pros and cons of each.
In this section, we consider how to go about conducting a survey. We first consider the issue of sampling, followed by some different methods of actually collecting survey data.
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