Fiat Group Automobiles is an automotive-focused industrial group engaged in designing, manufacturing and selling cars for the mass market under the Fiat, Lancia, Alfa Romeo, Fiat Professional and Abarth brands and luxury cars under the Ferrari and Maserati brands. It also operates in the components sector through Magneti Marelli, Teksid and Fiat Powertrain and in the production systems sector through Comau. Fiat operates in Europe, North and South America, and Asia. Its headquarters is in Turin, Italy and employs over 137,801 people1. Its 2008 revenues were almost € 59 billion, 3.4% of which were invested in R&D. Fiat’s Research Center (CRF) can be appropriately defined as the “innovation engine” of the Fiat Group, as it is responsible for the applied research and technology development activities of all its controlled companies2. The group Fiat has a diversified business portfolio, which shields it against demand fluctuations in certain product categories and also enables it to benefit from opportunities available in various divisions.
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