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Available under Creative Commons-ShareAlike 4.0 International License.
Editor: Molly Lavik (Vatel International Business School Los Angeles, USA)
Reviewer: Debbi D Brock (Berea College, USA)
![media/image1.png](http://www.opentextbooks.org.hk/system/files/resource/6/6841/6843/media/image1.png)
Figure 1.1 Striking gold.
Image created by: Taissia Belozerova, Graphic Designer, Artist, MBA Candidate at Pepperdine University Class of 2009
Dedication: In Memory of Nancy Wachs who believed in everyone’s Startup time!
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