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Porter’s 5 forces and the analysis of competitors

10 May, 2016 - 10:46

Porter’s five forces, first covered in Business models and marketing: an overview as a methodology for assessing industry attractiveness, plays an important role in competitor analysis. The five forces perspective of competitor analysis views each force as a determinant of the level of competition in the industry. The level of competition in turn determines the firm’s ability to operate profitably in the industry.