Sales are depicted as the inter-connecting factor of each business component on the Eco-system Wheel because without sales you won’t have the revenue necessary to keep your business going. Sales help provide the overall shape of the wheel and are a major component of an entrepreneurs’ work. When starting a new venture you need to convince others of your vision and eventually bring on strategic partners and vendors to accomplish your vision. You will need to sell your product and/or service to others. Selling is a skill that absolutely can be learned and improved upon. Also, the more people you contact to make a sale, the greater the odds you will actually sell something.
Figure 1.5 The Business Eco-System Wheel and sales