![](https://www.opentextbooks.org.hk/sites/opentextbooks/files/book_profile/cc_icon/by-sa.png)
The two basic relationship types of market exchange and partnerships are divided further based on eight factors shown in column 1 of Table 8.1. Varying values of these factors represent situations where the organizations reach greater levels of integration and provide greater returns to both sides of the relationship.
(1) Market exchanges |
(2) Partnerships |
|||
---|---|---|---|---|
Factors involved in the relationship |
Solo exchange |
Functional relationship |
Relational partnership |
Strategic partnership |
Time horizon |
short term |
long term |
long term |
long term |
Concern for the party |
low |
low |
medium |
high |
Trust |
low |
low |
high |
high |
Investment in relationship |
low |
low |
low |
high |
Nature of relationship |
conflict, bargaining |
cooperation |
accommodation |
coordination |
Risk in relationship |
low |
medium |
high |
high |
Potential benefits |
low |
medium |
high |
high |
- 1999 reads