Branding is the core foundation of your startup that is necessary to make your product or service blossom and grow. “Branding” is a commonly used marketing term that refers to a distinctive image, usually in the form of a logo or company mark that represents a company or product. In recent years a company’s brand has become an asset with a financial worth known as “brand equity”. The marketing use of the word “brand" is borrowed from the process of burning a rancher’s mark into the hide of a calf for identification purposes. When building your brand, the following checklist is helpful for making your startup bloom.
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Branding will make your blossoms bloom! Branding: The memorable rim on the wheel
- Front Matter
- Body Matter
- The mind of the entrepreneur: Your entrepreneurial journey begins by embarking on your own hero’s journey!
- Back Matter