Available under Creative Commons-ShareAlike 4.0 International License.
Editors: George M Zinkhan, Anastasia Thyroff, Anja Rempel, and Hongbum Kim (The University of Georgia, USA)
Reviewer: Bettina Cornwell (University of Michigan, USA)
Learning objectives
After reading this chapter, you should:
- understand the strategic importance of adding and deleting products. understand some methods which can be applied to assist in this decision-making process
- understand some different approaches for generating new product ideas
- be familiar with various ways of classifying products and innovations
- be able to discuss innovations related to business models
- know the basic methods for evaluating innovations
- be able to discuss the related topics of failed innovation and product deletion
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