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Home » Business Fundamentals » International business for the entrepreneur

Global marketing: assessing potential markets overseas

24 February, 2015 - 17:30

Available under Creative Commons-ShareAlike 4.0 International License.

Case: Toyota has a vehicle for every market
What is global marketing?
The 4 P’S of the Marketing Mix (NetMBA, 2008)
Importance of culture on markets
Global branding—creation of a marketing strategy
Global marketing and the small business entrepreneur

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