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Direccion de Mercadotecnia. Analisis, planeación y control. Philip Kotler, 4ª edicion.
What Do Your Customers Really, Really Want? Sherri Dorfman. June 7, 2005.
Osterwalder, Alex. “Success = Business Model Design AND Implementation”. June 11, 2006. <http://business-model-design.blogspot.com/2006/06/sucess-business-model-design-and.html>.
CEMEX Web site. CEMEX S.A. DE C.V. April 2007. <http://www.CEMEX.com>.
McDonalds Web site. McDonalds Corporation. April 2007. <http://www.mcdonalds.com>.
Wikipedia. Business model definition by Osterwalder, Pigneur and Tucci. 2005. <http://en.wikipedia.org/wiki/Business_model>.
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