Available under Creative Commons-ShareAlike 4.0 International License.
Editors: Salvador Treviño and Carlos Ruy Martinez (ITESM, Monterrey Campus, Mexico)
Contributors: Carlos Alberto Alanis, Gaspar Rivera, Jorge Echeagaray, Jose de Jesus Montes, Juana Monica Garcia, Ramiro Robles, and Roberto Sanchez
Learning objectives
- how to build and implement a successful business model
- understand the importance of a company to be market vs product oriented in a developing country
- how to identify consumers’ wants successfully
- understand Porter’s 5 forces of Industry Attractiveness
- how to perform a Market Research study
- 5493 reads
