With the tight labor market (more available job candidates than employers ready to hire), the competition is intense. The rise of social media gives job seekers the ability to brand themselves in a way formerly associated only with companies. Job seekers are marketing their job potential the way companies market goods and services. This requires job seekers to develop branding, marketing, and sales skills normally associated with entrepreneurs.
Many job seekers are turning to consulting and freelancing during a protracted job search, thus becoming entrepreneurs by default. Even recent graduates are starting businesses, piecing together several smaller projects rather than a single internship, and consulting or interning after graduating in lieu of full-time employment. Your ability to adopt an entrepreneurial approach to your job search will be necessary as your competition increasingly does the same.
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