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Home » Six Steps to Job Search Success » Step 2 (Continued): Create a Compelling Marketing Campaign, Part II: Cover Letter, Pitch, and Online Profile

The Online Profile

19 January, 2016 - 17:43
Available under Creative Commons-ShareAlike 4.0 International License.

LEARNING OBJECTIVES

  1. Learn why an online profile can help your job search.
  2. Be knowledgeable about all aspects of having an online presence.
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Figure 5.6
 

Your online profile is the third component of a compelling marketing campaign. An online profile serves two functions:

  1. It’s a marketing tool for the passive job search because the majority of recruiters use online profiles to find qualified candidates.
  2. It’s a great networking tool because you can connect with friends, family, former coworkers, and current schoolmates and stay in touch with them easily regardless of where you or they live or work.
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