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Social media is great for identifying trends and breaking news. Subscribe to blog posts and Twitter feeds in the days leading up to your interview to ensure you are current. Dig deeply into an organization’s employee profile by looking at the online profiles of people who work there, and prepare highlights of your own experience to match existing hiring patterns. Look at the way the organization promotes itself online—this is what they want you to know, so this is what you should reflect in your discussions about the organization.
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