Setting up a profile or account in LinkedIn, Facebook, and other social media sites is just the beginning.
As you move through life, you pick up new skills, join new associations, and start and end different jobs.
Your profile represents one snapshot in time, unless you remember to update it. One good way to remember to update your social media profiles is to make major updates as soon as they occur (e.g., you graduate, you start a new job, you change your e-mail or other contact info). Alternatively, set a reminder for every three to four months to update your social media profiles, and this can capture big and smaller changes, such as adding details about a new project, if not a new job.
In addition to updating the facts on your profile, you want to connect with people and interact so that you take advantage of the networking capacity of social media sites. Here, too, you can set reminders and limits for when and how frequently you will be on these sites. You might limit yourself to a half hour each day at four o’clock. Or you might decide that social media is a priority in your strategy and devote more time. If you decide to work with multiple sites and have a blog and website, then you may need several hours each week to get the full benefit of the networking and interactivity.
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