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Organizations respect you when you are a good negotiator. If you ask for what is customary for your target market, employers will know that you are savvy in your field. Social media is great for gathering data, and its interactivity and ability to finely search by a mix of keywords mean that you can use social media to get nuanced data. Take advantage of this because employers expect you to negotiate, and your ability to negotiate well is a reflection on you as a candidate.
Figure 11.7
KEY TAKEAWAYS
- Employers take different steps during the job search process and use social media at all stages.
- Understanding how employers will use social media enables you to plan your job search activity accordingly.
EXERCISES
- Now that you are aware of how recruiters use social media, what will you do differently?
- If you know a recruiter, ask him or her to review your social media profile(s). See if they get a clear sense of your interests and what industry and function you are targeting. See if they think your online profile showcases you in the best light.
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