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Once your pitch is in writing, review it and edit it accordingly. You should use words that come naturally to you because the more natural the delivery, the more impressive the pitch. Here are some steps you can consider while editing your pitch:
- After you edit the one-page answers to the pitch questions, ensuring that you have covered all the important items, cut it to half a page; this forces you to prioritize the essential elements.
- After you edit the half-page document, ensuring that you have covered all the important items, cut it in half again (it’s now one-quarter of the page); this forces you to be even more ruthless in prioritizing.
- After you edit the quarter-page document, ensuring you have covered all the important items, cut it in half again, leaving only four or five key bullets; this forces you to be concise and select just the most important items.
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