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Use Social Media to Identify Needs Early and Tap the Hidden Job Market

26 November, 2015 - 17:06

Initially, the employer must recognize there is a need. This occurs before the search can begin, and this is where the hidden job market (the market of unadvertised jobs) flourishes. If you are following organizations online and watching for breaking news, new employee arrivals, and employee departures, then you might also see a potential need. You might be able to tap the hidden job before it becomes public.

Jennifer Sobel is a Recruitment Manager at Disney ABC Television Group: 
Many job seekers are desperately trying to use social networking tools to search for jobs, which is a great idea. However, they are using the tools all wrong. I must get ten to fifteen “LinkedIn” requests per day from people searching for a job at my company. Their requests usually sound something like this “Hi, I don’t know you but would love to work at Disney ABC Television Group. Are there any openings for me?”…I would urge each job seeker to only reach out when they have identified an open position that they meet the minimum qualifications for.…Not having your research done beforehand comes off as lazy and it doesn’t give a recruiter any reason to help you.