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27 August, 2015 - 13:02

Questionnaires—forms containing a standardized list of questions—structure the fact-gathering process and extend the geographic boundaries for that process. Questionnaires can also gather information when personal contact is either not necessary or not possible. For example, an analyst could e-mail a questionnaire to a firm’s sales force to gather information about an order entry system being developed. Questionnaires can be administered to a population sample and, if the questionnaire is designed properly, the results can be analyzed statistically to generalize the findings to the entire population.