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Organizational Setting

15 January, 2016 - 09:49

In this section, we take both a horizontal and vertical view of how the M/S process fits into the organizational setting of a company. The horizontal perspective will enhance your appreciation of how the M/S process relates to the repetitive work routines of the sales order, credit, warehouse, and shipping departments. The vertical perspective will sharpen your understanding of how the M/S process relates to managerial decision making within the marketing function.