The writing of this book took me across the Atlantic a dozen times during the last five years. In the process of learning about the workings of MNCs, I have had invaluable assistance and guidance from many people. It is virtually impossible to mention all of them here. However, I cannot fail to acknowledge the contributions of the following persons: Yohannan T. Abraham, Southwest Missouri State; Todd Barber, The Alexander Group, for his help with the software provided as an ancillary to the text; William Boulton, Roberto Friedmann, Margaret E. Holt, and William Megginson, University of Georgia; Philip L. Cochran, Penn State University; David Allen Cole, AMRO Bank of Holland, Chicago; Zaki F. EI-Adawy, Pace University; Les Flynn, Strategic Management Alliance, Inc.; Juan Carlos Folino, Integra, Inc.; James D. Goodnow, Bradley University; Chris Knoll, Small Business Development Center, University of Georgia; Demitrios Koutsounis, Design Data Ltd., Greece; Georgios Mantes and Demitrios Bourantas, TEAM Ltd., Greece; Reza Motameni, Fresno State; Panagiotis Pippas, A. C. Nielsen, Greece; P. J. Richardson, RACAL/Health and Safety Products, Inc., Frederick, Maryland; Erik Van Houweligen and Bart Zieleman, The Netherlands; Michael von der Heydt, Deutsche Bank, New York; Mark R. Zuccolo, Snapper Power Equipment, McDonough, Georgia; and the hundreds of students and executives in the United States, Venezuela, Argentina, the United Kingdom, and Greece who have gone through the pains of testing the material in the book. In addition, I must thank the International Intercultural Studies Program (lISP) of Georgia, which gave me the opportunity to write in Brussels and London; the London Business School, which generously gave me access to its library and computer facilities; and the ICBS, Greece, and its students for giving me the opportunity to test the globalization of business education. I am grateful as well to the chairman of the Management Department at the University of Georgia, Richard C. Huseman, and to Dean Albert Niemi, Jr. for their patience and support over the last five years. Finally, I thank Karen Turner, Melanie Blakeman, Nancy Fajardo, and Debra Sinclair, who passed repeated tests of their patience and typing skills with flying colors. All of these people, working in concert with the postal services on both sides of the Atlantic, the airline, and my loyal companion, a portable PC, made it possible for me to study and to practice what I preach—globalization.
Athens, Georgia
A. G.
Kefalas
March 1989
To
Georgios, my father, who gave me life
and
Georgios, my son, who gave it purpose
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