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Coca-Cola

20 November, 2015 - 12:24

Coca-Cola Company approached restructuring from another angle. By maneuvering its various lines of business and clearing its balance sheet of the entertainment and bottling business and more than $3 billion in debt, it transformed itself into what the analysts call a "quasi-conglomerate." Goizueta, CocaCola's Cuban-born CEO and chairman, has determined that "Coca-Cola will remain, above all else, a soft drink company.,, 1Part of Coca-Cola's new strategy is to milk the international market, which generates some 63% of the company's operating income and more than 60% of its soft drink revenues. Through its minority joint ventures with bottling companies in Great Britain (Cadbury Scheweppes PLC ), the Philippines, Thailand, Taiwan, and Indonesia, CocaCola's management hopes to reach its target of a 40% increase in per capita consumption by 1990.