(1) Define the terms "globalization," "multinationalization," and "triadization."
(2) Define and briefly explain the term "marketing" as it is used by the American Marketing Association.
(3) List and briefly explain the two main sets of tasks of the marketing manager.
(4) Prepare a report on the subject of "Some Myths about the Lack of Data on International Markets."
(5) Use the XIS product report shown in Figure 14.3 to prepare a ten minute report to be submitted to the president of a company that produces automatic data-processing equipment, making a case for marketing the company's product overseas.
(6) The president, pleased with the research report you submitted, hires you to develop a marketing mix management program. You start by locating some distributors in Europe and Latin America; the European distributor will also service the Far East market. Now for the next step put together a marketing mix package for the data-processing equipment manufacturer's entry into the overseas market. (If possible, secure a good computer package with good graphs and a good world map.)
(7) Your European distributor has just informed you that "the Russians are extremely interested in our product. The new agreement between the United States and the USSR on declassifying some electronic equipment makes our project just right. We do have to barter, however. The Russians engage in countertrade only." The company's president asks, "What's countertrade, anyway?" Prepare a ten-minute presentation on countertrading with a state-owned enterprise.
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