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STEP ONE: ASSESSING GENERAL DEMAND

9 November, 2015 - 14:27

The purpose of Step One is to get a general idea of the potential size of the market and of other factors relevant to the marketing of the firm's products and/ or services. The marketing research team's job at this point is to collect secondary data relating to the national business and market environment, internal company data relating to past sales and performance, and estimates of projected sales and market potential. 1